E-mail marketing is a popular technique to boost online promotional efforts. Not only does it increase your visitor count, it also enhances sales and marketing realm of your business. Your company’s online presence increases manifold if you use it the right way. Besides giving a head start to your sales, email marketing is known to help you win client’s trust. With the advent of the 21st century, more and more businesses are entering the realm of online marketing. Every other person is trying to woo potential clients through emails. Consequently, it becomes difficult for your mail to reach someone’s inbox.

So, how can you reach avoid being labeled a spam and reach the inbox of your potential client. Furthermore, how can you entice the reader to open your mail? Creating curiosity in your mail’s title is the key to success. The sole purpose of an email heading is to lure the prospective reader and make him open your mail by clicking on it. A thoroughly researched, enticing title improves the odds of your mail being clicked. The inquisitiveness element attracts a person and makes him click on your message.

The saying ‘curiosity kills the cat’ very well sums up the human innate trait to explore. Human brains are geared towards seeking the unknown and can barely resist the pursuit of knowledge. A curiosity laden subject line will urge your visitors to click on the link and satisfy their inquisitiveness. This is enough to serve the purpose i.e. get your mail opened. Further, if the content of your email matches their interest, they’ll continue reading. The more they read, the more likely they are to purchase your products.

Here are some of the lines you can try:

1. …. – The four dots is a universal curiosity builder expression. Write your subject line and leave four dots in the end to make it incomplete. The sense of incompleteness or asymmetry increases the curiosity quotient. For e.g. “what an amazing….”Why would someone not click on it?

2. A Provocative Question: A question immediately sends a reader into a state of thinking and compels him to provide an answer to you. You can ask about his desires or explain your own experiences through a question. For e.g. if I am selling weight loss products, I can pose a question, “How I was able to lose weight in just 3 weeks?”

3. The Free Product/Benefit: Offer a free product or a discount on your product and let it shine brightly in the subject line. People love free handouts or want to try out your product’s sample before buying. By offering a glimpse of your product, you’re increasing their itch to get more of it. For e.g. “Free Online Marketing Course worth $250″ is a compelling line.

The aim behind writing a great title is to increase the reader’s curiosity. However, in your mail’s content, you need to include ‘a call to action’ compelling reader to visit your site and see the products. Creating curiosity through your title can help you great deed. Email marketing helps increase the traffic on your website and with a good title line you are sure to see an increased sales figure too.

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